Amazon Marketing Solution

Amazon Marketing Services AMS - Amazon Marketing Solution Helping advertisers to advertise products available with Amazon pay-per-click (PPC) management services - Sponsored Products, Headline Search Ads, and Product Display Ads. Strategy for Amazon Storefronts and landing page optimization to increase conversion(CRO). We help businesses in these Amazon Advertising services: Amazon offers various advertising solutions to help sellers and brands promote their products on the platform. Two key advertising options on Amazon are Sponsored Ads and Amazon DSP (Demand-Side Platform). Amazon Sponsored Ads are text, image, or video ads that appear on Amazon’s search results pages, product detail pages, and other places throughout the Amazon website. Sponsored Ads: Sponsored Ads on Amazon are a type of pay-per-click (PPC) advertising that allows sellers and vendors to promote their products directly within the search results and product pages on the Amazon platform. These ads are labeled as "Sponsored" and appear prominently in search results and on product pages. There are different types of Sponsored Ads, including: Sponsored Products: These ads showcase individual products and appear within search results or on product detail pages. When a shopper clicks on the ad, they are directed to the product page. Sponsored Brands: Formerly known as Headline Search Ads, these ads feature a brand logo, a custom headline, and multiple products. When clicked, these ads take shoppers to a custom landing page or a specific Amazon Store. Sponsored Display: These ads target shoppers both on and off Amazon, displaying product and brand messages. They can appear on product detail pages, customer review pages, and even off-Amazon on third-party websites and apps. Amazon DSP (Demand-Side Platform): DSP stands for “demand-side platform.” It’s a tool that allows advertisers to reach Amazon shoppers on third-party websites and apps. Amazon DSP is a more advanced and programmatic advertising solution provided by Amazon. It allows advertisers to buy display and video ads programmatically, reaching audiences both on and off Amazon. DSP provides more extensive targeting options, allowing advertisers to target specific audience segments based on demographics, interests, and shopping behavior. Key features of Amazon DSP include: Audience Targeting: Advertisers can define their target audience based on Amazon's first-party data, such as shopping behavior, and third-party data from various sources. Ad Formats: DSP supports various ad formats, including display ads, video ads, and audio ads, providing advertisers with creative flexibility. Campaign Analytics: Amazon DSP provides detailed analytics and reporting tools, allowing advertisers to measure the performance of their campaigns and optimize them for better results. Cross-Device Targeting: DSP enables advertisers to reach users across multiple devices, including desktop, mobile, and connected TV. With Sponsored Ads, you can reach Amazon shoppers who are actively searching for products like yours. DSP allows you to target a wider audience, including people who may not be actively searching for your products but could be interested in them. Both Sponsored Ads and DSP are effective ways to reach Amazon shoppers and drive sales. However, the best option for you will depend on your specific goals and budget. Sponsored Ads are more product-focused and appear directly on Amazon, while Amazon DSP offers a broader and more sophisticated approach, allowing advertisers to reach audiences both on and off the Amazon platform using a variety of ad formats and advanced targeting options. Amazon Advertising services: We help businesses in these Amazon Advertising services: Amazon Sponsored Ads Amazon Headline Search Ads Amazon Product Display Ads Amazon Native Ads Amazon Video Ads Amazon Stores As an Amazon Advertising agency, we provide our clients with a variety of reports to help them track and analyze their campaigns. These reports include: Amazon Search Terms Report: This report provides data on the keywords that people are using to search for products on Amazon. Demographics Report: This report provides data on the demographics of people who are viewing and clicking on your ads. Item Comparison Report: This report compares the performance of different items in your Amazon store. Alternate Purchase Report: This report shows you what other items people are viewing and purchasing after viewing your product. Market Basket Report: This report shows you the items that are frequently purchased together. Repeat Purchase Behavior Report: This report shows you how often people are returning to your store to purchase items. These reports can help you to understand your customers better and make more informed decisions about your Amazon advertising campaigns.

Ecommerce

Ecommerce

PPC

PPC Services

360 Digital Marketing

Payment Gateway Integration: We integrate Payment Gateway with secure payment option.